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Should My Business Use Social Media?

I heard this question today during a webinar led by Luke Stowe who managed social media for the City of Evanston, Ill. The webinar was related to government agencies but I think what he said applies to business. He politely answered that a government agency should have a presence on Facebook and Twitter driven by strategy.

The fact that the question was even asked surprised me. With over 800 billion people on Twitter and 900 million worldwide, someone on those social media channels is talking about your industry, product or service. When someone asks me that question, I ask for the name of their company, product or service and do a quick search on Twitter. Usually someone is talking about you.

Should your business be on social media? Yes!!!!!

Why? Because your competitor is probably already there with a ton of fans and followers. And when prospects are looking for someone to do business with, the first place they go to is Google. If you aren’t showing up on Google, then you aren’t even on the list. Social media boosts your ranking organically within Google.


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